About HalteresAI

We're on a mission to give gym owners their programming back— custom, equipment-specific, and 100% theirs.

Our Mission

Giving gym owners their programming back

At HalteresAI, we believe your members come to YOUR gym for YOUR coaching and YOUR community. They deserve YOUR programming too—not generic workouts that don't fit your equipment or goals.

8 Weeks in 10 Minutes

Transform programming time from hours to minutes. Stop spending Sunday nights writing next week's workouts.

Your Equipment, Your Way

Programming that actually fits YOUR gym. No more workouts that assume sleds, ropes, or machines you don't have.

Your Brand, Not Theirs

Deliver programming that's uniquely yours. Your members came for YOUR gym—give them programming to match.

Our Story

HalteresAI was founded by Noah Peden (CEO/CTO) and Ben Feimer (CRO), who met in the Peace Corps Mongolia where they both served from 2014 to 2016. During their service, with limited entertainment options, they turned to fitness as a way to stay active and connected.

After the Peace Corps, Noah became a software engineer and discovered CrossFit, where he noticed a common problem: coaches either spent countless hours on programming OR paid for generic programming that didn't fit their equipment. Meanwhile, Ben entered the non-profit advising world while developing a passion for powerlifting and experiencing various training methodologies.

When Noah saw gym owners struggling with this choice—time or authenticity—he approached Ben with the idea for HalteresAI. Combining Noah's technical expertise with Ben's business acumen and shared passion for fitness, they built a platform designed to give gym owners the best of both worlds: fast programming that's 100% customized to their gym.

Noah and Ben during their Peace Corps service in Mongolia

Noah and Ben in Mongolia during their Peace Corps service (2014-2016)

Noah and Ben in Mexico City where they decided to partner on HalteresAI

The founders in Mexico City, where they decided to partner and create HalteresAI

Our Values

These core principles guide everything we do at HalteresAI.

Coach-Centered Innovation

We develop our technology by deeply understanding the real challenges fitness professionals face every day.

Scientific Integrity

Our programming is based on exercise science and proven methodologies, not fads or trends.

Continuous Improvement

We're committed to constantly refining our platform based on user feedback and emerging research.

Community Impact

We believe fitness changes lives, and we're passionate about helping fitness professionals build stronger communities.

Ready to take back your programming?

Join gym owners who've stopped paying for generic programming and started delivering their own.

About Our Company | HalteresAI